Product packaging holds more importance than a lot of people realize. Packaging is important not only because it keeps the product safe from the regular wear and tear of storage and shipping, it also plays a significant role in the marketing of the product. There are different types of retail packaging techniques that manufacturers use these days. When it comes to fragile objects, proper packaging keeps them from getting damaged. If it is a food product, packaging protects it from harmful germs and bacteria. There are also packaging techniques that are used with the objective of creating brand awareness.
If you are looking for ideas on different types of retail packaging boxes, you would first need to learn about the various packaging techniques that are used for different types of product packaging. Here are some of the common techniques that you should be familiar with:
Recycled packaging: Those, who care about the environment, would like to go for this type of packaging. Many retailers prefer using recyclable materials for packaging their products. While in most cases, retailers use new cardboard boxes that are produced in masses, some retailers also use recycled plastic, paper and glass from the throwaway product packages.
Retail packaging boxes are often made from the leftover materials. These materials are recycled and broken down for creating retail packaging. Contrary to the popular belief, using recycled materials can actually fulfill a good portion of the packaging needs of the manufacturers. Using recycled packaging can also help a manufacturer save money on manufacturing and shipping of new retail boxes.
Custom packaging: For products that are irregularly-shaped, custom retail packaging is appropriate. These types of products generally do not fit the other types of packaging. That is why these products need a special type of packaging that is specifically made for these products. Custom packaging may also be used for other reasons.
When manufacturers choose to go for custom packaging, they generally intend to create brand awareness. As it is mentioned before, packaging plays a significant role in the marketing of a product; custom packages are customized according to the requirement of the manufacturer. This way, consumers can recognize the product just by looking at the packaging.
Rigid packaging: Rigid packaging techniques are the traditional ones. This type of packaging generally uses containers that have a solid body and a closing element, a cardboard box for instance. Some of the common examples of rigid packaging would include cereal boxes, juice and milk containers, beverage containers like soda bottles, household cleaners and so on. Other products that use rigid packaging may include electronics and toys. Plastic cup, plastic trays and containers are also examples of rigid packaging.
These are some of the common types of packaging that are used by manufacturers all over the world. There are other types of packaging options available depending on the type of product that requires packaging. Before you think of making a decision regarding the packaging of your products, you would need to think of all the various factors that may affect your decision.
Author’s Bio:
Mia Jones is a technology geek, a gadget expert and a web analyst. She is associated with software development, software testing tool design and QC (Quality Check). Mia also writes for technology sites on a part-time basis. In her latest articles on custom packaging boxes and custom box sleeves she shares some interesting ideas and helpful resources. Mia suggests her readers to consult Nationwide Carton for custom packaging related information.
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