Have you ever realized, any kind of sports does earn a fortune lot of money from the branding and promotions? And definitely the sport stars too are convinced for a good deal to flaunt some particular brand and not the head on competitor to the same brand. And eventually the big budget branding works and inspires people to start following the brands you know why? Because, “My hero so and so is fancying the brand so and so, and hence so do I”. It is such a viscous circle of marketing that in few days we start getting the same shirts too in the retail market, and that is where the massive branding just multiplies their investments by many times comfortably.
F1 has something to do with a huge adrenaline rush for large demography of planet. The hungry fans wait the whole year dreaming the roaring wheels and the racing thrill. And then a lot associates to it starting from the choice of seats, definitely the pick on T shirts of course the one to cheer up your hero, sometime even a pit crew shirt helps. And branding is at the peaks associated with Formula1. Over the cars, over the racer and over everywhere possible, it is there so not to let you miss it.
It is just not branding of retail, consumables and automobiles branding but recently, such arrangements have opened a door of opportunities for lot of mechanical engineers for the pit crew. It inspires even many amateurs to go for this choice of profession. Although joining a F1 pit crew does take a lot. A person with some basic knowledge of mechanics has to undergo a handful of training session and a lot of practicing one. It is just not about fixing and check the car fast, but faster and how much faster does matter. The thorough knowledge of the racing car models is a very important part of such training programs. A team performance, embellished with complete knowledge and agility are few of the many other things which has to work simultaneously.
An army of eight members in their custom embroidered pit crew shirts, two of them for changing the tires , the jack man, the gas man, front and rear tire carrier, two for utility; indeed has such a significant role that without it even the racer himself might be inexistent.