Our Guide To Broaden Your Customer Reach

Customer reach can be difficult to expand, particularly if you already have a large following, but with a few simple changes and a plan in place, it is not impossible. In this article, we will be providing you with our simple to follow guide on how you can broaden your customer reach this new year. 

Use Social Media 

Customer reach is essential for a number of businesses of any size and is something that needs to be maintained in order for you to be successful. With social media being one of the main ways for many of us to interact with each other, this is an effective way of communicating with your customers without spending a small fortune on marketing. By ensuring that you are using relevant hashtags and maintaining a constant stream of communication you can then begin to expand customer reach whilst keeping your old customers as well. 

Give Away Free Trials 

Another way that you can broaden your customer reach is through the use of free samples whether this is the odd product or a number of products in your very own printed tote bags, this can help to drive interest around your products and encourage those that haven’t before to shop with you. Though this may take longer than other online marketing techniques you are likely to gain potential customers as people will remember you as the company that provided them with a free trial overall. 

Network Accordingly 

In addition to giving away free samples, attending networking events can also help to broaden customer reach. If you are networking successfully, you may be able to join forces with other companies to help create marketing opportunities for both of you. By joining forces with a number of other companies to market your business you can then begin to target their audiences and grow your customer reach over time. However, it is also important to stand out in your own right as this is what will set you apart from your main competitors in the long term and help you acquire customers.

Keep Content On The Website Fresh 

Though it may seem tempting to forget about the older content on your website, this can still carry value when it comes to acquiring new customers. By finding blogs that are ranking for specific keywords and have a vast amount of traffic running to them, you can then update the content with internal links and relevant information to capture the attention of new audiences. This is great for larger businesses that have been positing regularly as there may still be some SEO value to them. If this is the case, you can then repurpose it to redirect traffic as well as boost rankings over time. 

With this in mind, optimising your website to improve customer reach can be as simple as maintaining content and implementing a social media strategy to help get your brand name out there and keep it as relevant as possible.