The Benefits Of Personalised Workwear

There are so many expenses to take into account when it comes to setting up a business that things like personalised workwear tend to take a backseat. Which is of course totally understandable, as when you’re doing your very best to get things moving in the right direction you will probably face a thousand and one outgoings that take a much higher level of priority than embroidery for uniforms. However, as time moves forward these are exactly the kinds of considerations that should be brought to the table and given plenty of thought, as while they may indeed constitute expenses they are also guaranteed to deliver so much more in return.

What is Personalised Workwear?

While some consider personalised workwear to be exactly the same as a work uniform, you could argue that there are subtle differences. For example, if you were to go into a fast food joint where the employees wore the same trousers, shirts, hats, shoes, badges and accessories, this is a perfect example of a head to toe uniform. By contrast, head into a warehouse environment where the only requirement is that of wearing a polo shirt with an embroidered logo and this is more corporate workwear than a uniform.

Suffice to say, the immediately obvious benefit of the latter is that way in which it’s so much easier to go about designing, ordering and paying for than a full top to bottom work outfit. Both have their benefits, but these days it’s becoming more popular to add subtle touches to standard-looking garments than it is to create full five or six-piece uniforms to be worn by all staff members across the board.

What Are the Benefits of Personalised Workwear?

In order for a business expense to be justified, its benefits need to be both laid out on paper and tangible. In the case of personalised workwear, there are so many benefits to be taken from such an investment that far outweigh the costs of putting the plan into practice in the first place.

For example:

• A Sense of Unity – When everyone working in the same place has at least something about their clothing that bonds them together, it helps create and maintain crucial team spirit.
• Identification – There’s really nothing better than personalised workwear to ensure that those working within any given business can be easily identified. This is important for the sake of both customer service standards and security.
• Brand Promotion – By turning your workforce into a living, breathing marketing tool for business use, you get to spread the good word about your brand anywhere the workwear is worn. Or in other words, it’s all free advertising.
• Lower Costs for Employees – What’s more, your employees will not have to worry about having to shell out any money for their own workwear, which can be a great morale booster in its own right.

The list goes on, but in all instances illustrates how the benefits of personalised corporate workwear expand far beyond the superficial.

Options for Personalisation

So, assuming that any given business has made the decision to go with personalised workwear, just what kind of options are available? Or better yet, which represents the best way to go for those looking to make the most of their investment and do what’s right by their team at the same time?

Well, the first decision is of course to decide whether or not you’re going to go with a full-scale uniform or something subtler by way of just one of two identifiable garments. In both instances, it will then be a case of determining what elements of your brand and your business you bring to the garments, which could include the following:

• Colour Choices – If there are certain colours used across your business to represent your brand, it simply makes sense to use these for your uniforms. Even if you don’t create the clothing items 100% in the colours of your brand, they should at least feature somewhere.
• Printed Designs – You could also choose to go for plainer garments on the whole which are then made unique to your brand with large or small printed designs to the front and/or rear. These tend to be the staples used by the majority of businesses these days.
• Embroidery – Then of course there’s the option of having your brand’s name, logo, slogan or any combination thereof embroidered onto the garments for a touch of genuine elegance.

In all instances it’s technically impossible to go wrong as it all comes down to making sure your choice of corporate workwear speaks volumes for your brand. More often than not, simplicity can work better than the most complicated designs of all so there’s generally no reason to go OTT in the design process.